Facial Foundation
$25.00 – $45.00
Facial Foundation – 1 oz. & 2.3 oz.
Almond Oil*, Shea Butter*, Beeswax**, Cocoa Butter*, Zinc Oxide***, Cacao Powder*, Vitamin E****, & Cinnamon*.
*certified organic | **naturally-processed | ***non-nano | ****non-GMO soy
IMPORTANT! Check out our Makeup Package, where we bundle together our Facial Foundation with our Facial Powder, at a lower price. Trust me…you will love the finishing Facial Powder to ‘set’ and ‘finish’ your healthy new look, which also give you greater coverage. I often use the powder by itself many days! You pick the package size and shade.
Description
This facial foundation is incredibly healthy for any skin type and helps nourish your skin while beautifying it. It is actually a moisturizer, provides SPF protection, and gives your face great light coverage…it’s an all in one!
Facial Foundation FAQs…
***Pronounce Facial Foundation is a thicker consistency than you are used to applying, but feels beautiful once spread lightly onto your skin. I prefer using a *clean* triangle sponge for even application. You will dig in and scoop out a small amount of your solid foundation, hold it gently onto your skin where it will soften and melt, and then gently massage on for the healthy, light coverage you desire. Warm your Facial Foundation enough so the butters inside can melt against your skin before massage onto your skin. Remember, a little goes a long way, too! It might take a few applications to get used to it, as it’s wildly different (in such a good way!) than other foundations on the market.
***Pronounce Facial Foundation does NOT go on in a thick layer (like a pancake foundation that offers full, heavy, & thick coverage); it is thin and light in coverage. It sets the perfect base for your favorite powder, which will set and finish your new nourishing and moisturizing foundation nicely. It takes a few short minutes to soak into your face, but when it does you’ll have a light, skin-tone evening coverage that is incredibly healthy for your skin.
***Again, if you are looking for a full coverage facial foundation to cover many blemishes, this is NOT it. Pronounce Facial Foundation is a light coverage foundation that is healthy for your skin…no crazy & unnecessary toxins…but certainly does provide light, effective, & even coverage that optimizes your already natural elements of beauty.
***Your choice of powder is crucial to use on top of this facial foundation. I make my own (powder for sale here) and it finishes the foundation beautifully, providing greater coverage and an excellent matte finish. That said, as you’ll see in customer reviews below under the ‘discussion tab’, many Pronounce Skincare Foundation users prefer the beautiful sheen they get from using just the foundation alone!
***When wearing this foundation I no longer have to use a facial cream or lotion, as this is an all-in-one light coverage facial foundation AND moisturizer. Perfect! Even less toxic chemicals and nasties to put on our faces! I simply apply the foundation on my *clean* face as a base, apply my powder on top, and then apply my own blush or bronzer and I’m out the door…with a natural, healthy, light coverage that I feel great about putting on my face and it LOOKS great on my face…even and natural.
The zinc oxide I use in my sunscreen is uncoated, non-nano, and not micronized. This all means that there are not nano-sized particles entering your body, which many other sunscreens certainly cannot claim. The FDA does not regulate this yet, but I think that they should and I take it very seriously with my sun care products.
I do not have equipment to scientifically measure levels of SPF, however, through all of the research I have done, I can tell you that this foundation is at least SPF 20, possibly higher.
Speaking of…did you know that the higher the SPF number does not really mean better coverage? Really, it’s true! Do a quick Google search! I have learned that SPF protection does not increase proportionally to an increase in SPF. For example, an SPF of 2 absorbs 50% of UV rays, SPF 15 absorbs 93%, and an SPF of 34 absorbs 97% of UV rays. Interesting, huh?
Two sizes available: 1 oz and 2.3 oz gorgeous thick-walled glass jars.
*Light Foundation– Very fair skin complexion
*Medium Foundation-Â Medium tanned skin complexion
*Dark- Very dark &/or quite tanned skin complexion
Any other questions? Want to send me a picture to help determine your color? Go for it! Please, send me an email (and give me a few days to get back to you). Just make sure the pic was taken in natural light and is fairly closeup.
I love talking healthy skincare! 🙂
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Debra Fairchild (verified owner) –
This is still my favorite natural foundation by far! I’ve been buying it since it was in a tin on Etsy..about 5 years now! It gives me a nice glow and smells amazing:)!
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brie41085 (verified owner) –
I have been searching for the right glowy, luscious, NATURAL, SAFE foundation for a while now. I’ve tried Beauty Counter- and it just doesn’t compare to the high end cosmetics I’m used to, having worked in the beauty industry. This product not only has the texture, glow, and long lasting appeal I desire, but is completely safe, has softened my skin, and smells A. MAZING!!!! The subtle pearlescent glow offered looks natural and helps me to feel confident about the respect I’m offering to my skin, nourishing and protecting it while going about my day feeling beautiful! I just reordered my second jar! So excited to keep nourishing my skin with healthy safe ingredients, hydration, and to support Pronounce SkinCare in the process! All women need to make this switch!
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staciemg76 –
I purchased this foundation recently and have been using for the last two weeks. I love it! I find that I don’t have to put moisturizer on underneath. I just use the foundation and my face does not feel dry. I chose the light color because I have fair skin, but I do have a lot of freckles, so I feel like the light is just a little too light. I will purchase the medium when I have finished this one. And lets talk about the smell, I love the cocoa smell.
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nancyleekapsali (verified owner) –
I have been buying this foundation for a year. I’m addicted to it!! Such a good quality foundation with such a smooth natural look, it gives a perfect glow without looking oily!! My skin feels hydrated and soft!! Always a plus knowing it has good ingredients and not chemicals! I’m just loving it!!
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Marmee (verified owner) –
Jessica provides excellent education & instruction re: her products. Always read carefully and learn from her research. I have been using the powder foundation but thought I would try this product, also. The product looks darker in the jar but it is truly “light” and perfect fit fair to light complexions. It’s a multi-tasking product: moisture, sheer coverage, and SPF. I love knowing what each ingredient is. If Jessica offers blush, eye shadow, eye brow, etc., I hope she offers “matte,” as organic, hypoallergenic, hand-made “matte” products are very difficult to find!
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iris c (verified owner) –
I don’t know how I lived without this foundation before. I’ve been using it since January and it is the best! It smells so good and the tint on it gives me a natural tan on my face and neck. I also feel great wearing it, knowing it’s made of all natural ingredients. My face doesn’t feel gross at the end of the day!
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carriegarner512 (verified owner) –
I love the smell of this foundation and that its natural. I breakout easily so I wanted to give this a try. I’m still getting used to applying it, hard to get out of container, but I keep trying. Once I blend it on and finish with pronounce powder. I like the light weight feel and glow it gives.
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Bethany –
I have combination skin, and am always searching for makeup that will give me some coverage and not make me break out. I finally found it. I love that it is all natural ingredients, and I now use it as my moisturizer on the days I wear makeup. I highly recommend buying the powder along with the foundation. They blend perfectly! The day I got this foundation and the powder, I threw away all of my other makeup products. Pronounce will definitely be my lifelong skin care line.
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Kennedy –
I love this foundation. I purchased the light and it worked wonderfully! It is extremely moisturizing; with NO chemicals! It is like moisturizing my face, while clarifying and clearing my skin! Thanks Jess 😉 <3
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Jennie –
I love what this foundation does for my skin!
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Bethany (verified owner) –
Is there even enough room on the World Wide Web to rave over these prods?
I have been wanting to order the facial foundation N powder for months. Choosing a color was holding me back BUT I emailed Jess my face and she chose the exact color-matches me PERFECT! It takes a small amount of time to learn to put this on but the extra time is fully worth it. If I may brag on it for a minute -i look amazingly BEAUTIFUL!!!! This gives a glow that I’ve never seen on my face/skin and literally last-WITHOUT ANY touch-ups, all the day long. I will definitely be using this recipe the rest of my life and I highly and undoubted recommend this to everyone who has a face:) amazing Jess-truly a blessing and truly amazing. Thank You for defying what the cosmetic world says a woman’s must use-GOOD RIDANCE chemical garbage and HELLO clean healthy beautiful!! Woooooo
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Emily (verified owner) –
I am so pleasantly surprised by this product! I recently ordered the foundation (medium, color is perfect). I received it quickly, and LOVE that it has no harsh smell, goes on easily, doesn’t feel thick or greasy, and is not full of chemicals! It is a light coverage, exactly as described in the product information, and works perfectly with a light powder to cover my blemish areas. I will promptly be ordering your powder to try next! SO happy and excited to be switching to your makeup line. Thank you 🙂
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Jennifer (verified owner) –
I ordered this makeup in the light and even though I loved it, the color was just to light. I finally ordered the medium and I couldn’t be happier. I’m so excited to have found your blog. In my journey to make most of my stuff I just don’t have time or the energy to make everything. Your products are exactly like I would make so I can trust them to put on my face. Thank you so much! I look forward to trying more of your wonderful products.
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Karen (verified owner) –
This foundation has a different feeling. It is somewhat grainy, but as you get accustomed to using it, it is very nice. It needs a light powder for the best look. I like the fact that these products are made with organic ingredients.
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Anastasia (verified owner) –
I’m so glad to have found this product, after becoming allergic to basically all makeup. I have issues with mica and iron oxides, as well as chemicals typically found in drugstore products. I’m also allergic to propolis (a cousin of beeswax) but this formula hasn’t given me any issues so far and I’ve been wearing it for a week. It’s just enough coverage to smooth out imperfections, like a tinted moisturizer. The texture is very good for dry skin, and blends in well with a makeup sponge. Love!
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Marissa (verified owner) –
This organic foundation smells and feels amazing! It’s a light coverage that makes you’re skin feel so soft! Thank you for this awesome product.
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Diana (verified owner) –
I love it! It takes getting used to, but with my homemade powder, it’s wonderful!
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Meghan (verified owner) –
This is a great product with awesome ingredients. Worth every penny! It goes on very smooth and smells great. Light coverage but still brightens your skin. I would recommend getting the powder as well to set the foundation. I am a forever customer now.
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Jennifer (verified owner) –
I have been making the switch to cleaner living and one of my focuses was on safe, effective foundation. This product is just what I needed and I love the coverage and hydration.
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Danna P (verified owner) –
I was a bit nervous when I first put your foundation on my face because it’s so creamy. But I tried it anyway & dusted your powder on to set it. I was stunned!! I got a nice matte finish that didn’t get greasy during my long workday!! Thank you!!!! This is what I’ve been looking for!! The fresh cinnamon scent is also such a refreshing change from all those chemical smells you get from regular foundation. I truly love this product!!
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Rosany –
OK I have to say this is my favorite foundation ever! I love knowing what in puthing on my face. The texture is smooth and the color is very natural.
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Kristina Walsh (verified owner) –
I tried this product for the 1st time today and I’m already in love with it. I only wear make-up on special occasions. I will wear this probably daily. It is so light I don’t even know its on and it has SPF!!
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Erin (verified owner) –
It is so nice to find a super clean makeup product. I have been playing with the idea of making my own, but this is more convenient! It smells wonderful too! I was worried about the oil based, but my skin appears to be very happy with it. Normally I break out with any new face product, but my skin looks great with this! It is a very sheer cover, so if you are looking for something a little more substantial, this may not be for you. Good to balance out your skin tone without looking like you are caking on the makeup.
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Rosany Fernandez –
I will never use another foundation/moisturizer again! I yell everyone about this product. My skin look natural and feels ooth and healthy. I love love love it and I also use the powder to go with it .
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Samantha (verified owner) –
Best foundation! I use the light one and it’s not too light for me and covers well I think. I feel it needs the powder to set it so I’m going to buy that next! Highly recommend
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L –
I searched for ages for a natural makeup to buy or one to make myself because I was concerned wearing makeup with all the chemicals and just having a newborn I did not want that rubbing all over my newborns head. I then somehow found the scratch mommy website and I LOVED all the recipes. What made me buy the products was because I actually knew the recipe that was being used since its on the website! how awesome is that, to actually know the recipe for the makeup your using. most ppl dont have time to make their own, but of course we would like to know exactly whats going on our skin. So I have been using it and think its fantastic, I will never go to store brought brands again. Also my skin is sensitive to most “natural” store brought makeup, but Im not at all to this. I hope you make a mascara, blush, eyeliner, some eyeshadow and lip colour one day.
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Pamela –
I had given up cosmetics years ago due to the chemical smells causing me migranes. Tried this on a whim after searching several years on how to make my own makeup. The reviews were good so gave it a try. I absolutely LOVE ALL PRONOUNCE PRODUCTS! My Mom has even been saying every time she sees me “You need to keep using that makeup, you’ skin is looking good”! Thank You Jess…. you’ve changed my life with these products! Takes about a week to learn how to apply a fresh natural product vs chemicalized but the results are fantastic once mastered. You have a faithful customer with me!!! Great products!
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Rachel (verified owner) –
Love
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Johnie Kay (verified owner) –
Just got this product and am very pleased. I have SUPER oily skin and live in Texas where the humidity is horrible and I really like how it provides protection while allowing my skin to breathe. I was surprised it didn’t make me look incredibly oily as well. I use with my own homemade powder and really like the natural “polished” look it gives. Thank you so much!
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Stacey (verified owner) –
Love that it covers age spots! It applies so smoothly and smells wonderful! Having Zinc Oxide in it makes it all the more perfect.
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Sarah (verified owner) –
This make up is wonderful. I’ve been ordering it for about a year and this most recent product from Pronounce glides on even smoother. I love the smell, I love the bit of sun protection it gives, I love the natural ingredients, I love the the sheerness and light coverage it gives – very natural looking. The perfect make-up. I feel great using it.
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Jill (verified owner) –
I love this makeup! I have very sensitive skin, but this makeup does not cause me to break out. My skin has cleared up and looks great after using this! Thank you for your wonderful products!
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Margaret Jenkins (verified owner) –
I am preparing to order my second bottle of the medium foundation. I have a 62 year old face which has wrinkles and the effects of rosacea (skin breakouts, scarring, etc). This wonderful foundation is just what I have needed for years. It goes on smoothly, and I find that it does last all day. My face has taken on a healthier glow, and is ever-so-soft now. I am, using the facial cream before the foundation, which has assed to the smooth skin. I was using the powder for awhile, but I am finding that this foundation is really all I need for my face to look good. Thank you so much, Jess, for your wonderful efforts and superior products!
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patricia tencats (verified owner) –
I have very fair Irish skin. I was a bit timid to try the “light” shade, but I knew the “medium” would probably be too dark. I bought both to mix them as I was applying them. I didn’t need to mix! the light is perfect and I use the medium to lightly contour. I love love love this make up. I will never be without it! I am so glad I tried it. One more very important note: This company is very easy to communicate with and answers any questions rapidly. I have the powder, but haven’t tried it yet as I love the soft, dewy look on my face with just the make up. BTW, I am 71 yrs old and this make up does not settle into little lines and it never dries out. I love this stuff!!!
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Mandy (verified owner) –
The best foundation ever! Even if I wasn’t in the market for a completely natural foundation, I would absolutely love & recommend this makeup! So pumped to have found such a great product!
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Krystle (verified owner) –
I just used the medium shade for the first time and I am so impressed. I always hated how conventional foundations made my skin look like it wasn’t my skin. With this foundation it doesn’t look cakey or dry or unnatural. It’s a light coverage and doesn’t quite cover all my acne, but I don’t even care because my skin looks and feels so smooth. I’m in love with it, and you have gained another loyal customer!
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Elizabeth (verified owner) –
I absolutely LOVE this stuff! I just wish you also made a concealer. Perhaps a more concentrated version?
I can’t wait to try the powder, too.
Thank you so much for making this, and especially for being transparent not only with ingredients, but how to make it! You’re the type of business person I want to support. #getallmystufffromyou
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Kay (verified owner) –
I have extremely sensitive skin and rosacea. Coconut oil makes me break out, and it is in most of the natural sun care/foundations on the market, so I searched long and hard for a foundation with sunscreen (and not much else)! I bought this several months ago to use as my daily sunscreen. It is a great product (I use the light shade), very gentle and effective as a sunscreen. The coverage as a foundation is not much, but that is clearly stated, so I was not surprised by that. When my skin is “acting up,” I do need to use another foundation to even out the red spots, but there are many days when this particular ScratchMommy product gives me enough coverage. I am very happy I purchased this! I have been using it for several months now so I am confident in my opinion that it is both gentle and effective. I am very grateful to ScratchMommy for making this product, otherwise I might not have been able to find a pre-made daily sunscreen at all!
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Monica (verified owner) –
A couple of years ago I decided to go makeup free. However, I wanted to start using something to protect my face from sun damage. I am so happy to have found this facial foundation! It goes on very lightly-providing an even tone. I am able to have some protection for my face in the hot summer sun, without feeling like I am wearing a mask on my face.
Not only that, but It feels great to be using a product where I can pronounce all of the ingredients. I am amazed at how comparable this is to other tinted moisturizers I have purchased, but without all of the extra gunk! Highly recommended!
Oh and it smells amazing and fresh! Thanks for making makeup I can feel excited about again!
Monica
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Erin (verified owner) –
This is my third round of the natural foundation, and I really like it a lot! I have a really fair but ruddy (rosacea) complexion, so I need good coverage, but didn’t want to put a bunch of gross chemicals on my face (my former foundation had propylparabens in it, among other not so good-for-you stuff).
I use the foundation as a moisturizing base (the sunscreen in it is really appreciated!) and apply my own homemade powder over it with a big brush. My skin feels soft and healthy and smells great! I occasionally will go back to my old foundation to cover big blemishes or if I have a fancy place to be or have photos taken, but for everyday, this foundation and my powder is my go-to. It’s healthier, smells great and although my complexion still looks a little pink, at least it looks more like my natural skintone and I don’t look like a vampire with visible foundation lines, haha. Thanks, Jess! Well done…
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Marilena Martino (verified owner) –
I’ve been using this foundation for a while ‘time, I use it every day as a day cream, moisturizing and protective. I am fine, your face is well fed and protected until evening, without feeling greasy, dry and “accumulate” in small wrinkles :). In the evening, when I make-up remover, face is soft and still feels the fantastic scent of cocoa and cinnamon, which drives me crazy! I use it also on the whole neck! Thank you, Jessica, for introducing me to try a product and which I can not do without!
Marilena
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Kara (verified owner) –
Just received this today. It smells so lovely I cannot wait to use it.
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Bj (verified owner) –
I’ve been using your foundation for about a month now. This stuff is amazing! Finally, a foundation that goes on light, leaves a wonderful glow and most importantly, it does NOT break me out. I have very sensitive skin and it seems everything breaks me out. This product moisturizes and covers all without being irritating to my skin in any way. It’s great!
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Rhonda (verified owner) –
I’ve been using your foundation about a month now, and I LOVE IT!!! It’s so light, it evens out my skin tone, and adds this glow that is amazing! Paired with my homemade powder….dynamite! Thank you so much! You’ve gained a faithful customer here!!
~Rhonda
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Lauren (via my Scratch Mommy Facebook page) –
Ok so I just got your homemade foundation in the mail and I am so in love!!! It is amazing. Makes my skin glow and evens my tone and complexion perfectly. You rock!! Thank you!
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