Our Story


Healing Instinct

Hi! I'm Jess. Starting in my home kitchen, I opened Pronounce Skincare in February 2013 after my son was born with allergies to many commonplace things. I quickly became a label reader and took the health of my family into my own hands. In my home kitchen I began handcrafting skincare products from scratch (with ingredients you can...pronounce!) and shipping them around the globe.

Over 6 years later (and 4 shop location moves) through my family’s wellness journey I’ve learned that food, fitness, and skincare are intertwined, and that creating my life from scratch is a lifestyle I love to pass on to others.

While chatting with my husband one evening in early 2013 I told him that I wanted to start a blog and also sell the body butters I had been creating for friends and family. My goal was (and remains) to be the leading resource for those who want to DIY their own skincare goods, and also offer them for sale. I started the original Scratch Mommy blog and skincare line to share my exploration into health and natural skin treatments, and offer my handcrafted skincare goods to the masses. The overwhelmingly positive response, readership, and customer growth and loyalty encouraged me to keep learning, healing, and 'from-scratching', and led to the inception of my new brand...Pronounce Skincare...my natural skincare shop. Pronouncing the ingredients that I put in and on my body is hugely important to me. In each of my recipes I’ve eliminated the ingredients that I can’t pronounce - cheap, unnecessary, filler, often toxic ingredients.

I believe my business model is a win-win for wellness searchers: I’ve made DIY, handcrafted skincare readily available by providing free recipes on my blog and supplying raw recipe ingredients in my Herbal Boutique…or simply head over to the Pronounce Skincare Shop to purchase quality handcrafted skincare goodies for you and yours.

SEEN IN


 

In My Arsenal: Jessica’s Daily Skincare Routine

Living a healthier life starts by understanding what you are putting on your skin. Learn the truth about toxic ingredients and what you should avoid.


Body Butter

Straight out of the shower, I absolutely love the Signature Body Butter but sometimes I’ll switch it up for the Lavender Infused Lotion. 

Total Face System

I love feeling the delicate -yet powerful- treatments of the Total Face System soothe, protect, and rejuvenate – my antidote to good old Mother Nature and Mother Time.

Lip Lotion

Given all the smiling (and kissing!) I do, I keep my lips soft and at the ready. Even though a little goes a long way, I seem to find a Lip Lotion in just about every pocket.

Facial Powder

On days when I don’t have time to apply foundation, I brush Light Facial Powder directly onto my clean face, a finishing touch that smooths and evens my skin tone.

Happy Families


Nicole
Angela
Karen

Top Gift suggestions


Who doesn’t love a good lip balm!?? Pronounce Lip Lotions are UhMaaaZing. For men, Aftershave Spray or Beard Balm (but let’s not forget that men love Body Butters, especially Mr. O, to soften up those elbows).

For pampering, the Total Face System, Skin Salve, or Softening Skin Scrub are all great options. Or Bug Spray for someone who hates the feeling of having to take a shower after being peppered with name brand (toxic) aerosol bug spray.

If you are buying for a cancer survivor, maybe Deodorant that does not use aluminum or SkinShade sunscreen that uses non-nano zinc oxide as the active ingredient.

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